Who We Are:

Innovators
Industry-Shapers
Groundbreakers
 

Generex is a techno-marketing company that is proud to in-license clinically-backed, patented ingredients from around the world and serve the Indian pharmaceutical, nutraceutical, OTC, and D2C sectors.

We’re more than just distributors. Adding value at every step of the process, we craft differentiated formulations from the core ingredient, giving our customers fully developed, novel ready-to-launch formulations in India and worldover, via exports.

We deliver solutions across health segments such as: Osteology, Gynecology, Dermatology, CNS, Gastroenterology, Cardiology, Pediatrics, Geriatrics, Nephrology, Surgery, Metabolic Disorders, and various others.

Serving as a gateway to the thriving Indian market, we have pioneered 'first time in India' health solutions, becoming the preferred partner for exclusive distribution of globally acclaimed nutraceutical, nutricosmetic, and cosmeceutical brands. With a comprehensive range of branded clinically-proven ingredients across every health segment, we deliver solutions with real results.

With a deep-rooted history going back to 1965 and success stories in the pharmaceutical sector, we have cultivated a robust network of relationships within the Indian industry.

At Generex, our pursuit of excellence centres on delivering cutting-edge scientific innovations to elevate human health.

OUR VISION

 

Empowering Lives through
Efficacious Health Solutions

We aspire to build a robust foundation for a healthcare ecosystem that educates, empowers and equips both companies and individuals with efficacious solutions. Our vision is not a distant dream; it's a roadmap that guides every decision and action we take.

By partnering with reputable global firms, our initiative seeks to identify and bridge gaps in Indian healthcare and bring forth innovative technologies and medical advancements that can significantly contribute to disease prevention and early detection.

Together, with our partners, we will establish unprecedented benchmarks in human health and turn this vision into reality.

OUR TEAM

 

We are well equipped to
Meet Your Needs

At Generex, our strength lies in our in-house team of multidisciplinary professionals, including researchers, scientists, doctors, and seasoned marketers. Our dedicated team spans every stage of the process, from conceptualization to commercialization.

Each professional is a specialist in their respective fields, evaluating novel actives, creating formulations, offering timely advice, expert insights, and more, ensuring that your needs are met with the highest level of competence and dedication. With their collective expertise, we are well-equipped and confident in delivering exceptional products and services to you.

OUR IMPACT

 

We have a remarkable reputation for
Success

Today, Generex delivers a wide array of solutions to cater to a diverse range of medical conditions and health segments. We are proud partners for over 20 unique proprietary ingredients from world-renowned companies that have earned recognition as leaders in their respective markets. These efficacious and safe solutions that are novel to the Indian market, contribute significantly to enhancing the health and well-being of the Indian populace.

These revolutionary products have catered to diverse segments through our pharmaceutical, nutraceutical, OTC, D2C and exports channels. These efficacious and safe solutions that are novel to the Indian market and world, are contributing significantly to enhance the health and well-being of the people.

OUR STORY

 

We are rooted in trust, values and tradition.

Generex, with its wealth of talent and diversity, may surprise you with its deep-rooted history as a family-run business. Discover the origin and historical roots through the founding companies J. B. Khokhani & Co. and Viridis BioPharma.

J.B.Khokhani & Co., was founded by Jagdishchandra Bhalchandra Khokhani in 1965, with the intention of supplying Active Pharma Ingredients to India's growing pharmaceutical industry. In the early days, when the now-pharmaceutical giants were emerging, J. B. Khokhani grew exponentially, becoming one of the country's first distributors.

Founded in 2000, Viridis BioPharma is a marketing, manufacturing and research company that deals with active ingredients for the pharmaceuticals, nutraceuticals, food and cosmetic industries, medicated dressings and formulations to treat wounds, burns and other topical formulations.

This is how Generex boasts a robust network of relationships, nurtured over the years. Like many Indian success stories, we've shared tea and grown together, hand-in-hand and rooted in mutual trust.

In 2005, with the aim of infusing more innovation and research-based science into healthcare, JBK joined hands with Viridis BioPharma to embark on this nutraceutical venture, and thus Generex Pharmassist Pvt. Ltd. was born. The company strived to meet the increasing demand for safe and efficacious products with a futuristic vision that could enhance the health of generation-next.

With a multi-generational tale of family ownership, Generex builds upon a rich tradition while reimagining the future with a purpose and a commitment to helping people live healthier, happier lives.

The technical data and expertise they provide, plays a crucial role in addressing and closing therapy gaps within the healthcare market. 


General Manager - Marketing
Apex Laboratories

They have introduced blockbusters to the Indian pharmaceutical and nutraceutical sectors, making phenomenal contributions to the industry's expansion and growth.

BodyFirst Wellness

Their genuineness, strong value system, and extensive experience in the field of science and products sets them apart.

Head - New Products Launch
Dr. Reddy's Laboratories